You have a Twitter account but you’re thinking about quitting?
If you only have a few (like, 5) followers, you never use it and you don’t think you ever will, then sure, you might want to step out.
BUT – If you’ve used a bit and generated a bit of a following (100+) then you might want to consider sticking around. Twitter can be a powerful tool, connecting you to people you might not otherwise meet.
So — How can you get the most out of your Twitter account without spending a ton of time there?
Here is a short list of what you can do easily and quickly:
- Add hashtags with keywords to your posts. Consider identifying a list of 5 or so and then always pull one from that list. So: #smallbusiness…
WHY: This will categorize your tweets with keywords and increase the ability of being seen by others who do not follow you. (They’ll see you when they search on your keyword.)
- Retweet other posts. Twice a week (or more), sign on and retweet a couple posts that resonate with your own work.
WHY: Tweeting is a social media network. It isn’t just about sharing your own information. It’s also about engaging with others – and Retweeting is a quick and powerful way to engage.
- When you get retweeted, say “thank you”.
WHY: Retweeting is a compliment. Saying thanks helps build the relationship and encourage further retweeting. Plus, it’s polite!
- Follow one or two new people every time you sign on. Specifically: select people who work in similar or complimentary industries.
WHY: You share common audiences. They might tweet something you think is worth retweeting; They might follow you or retweet you back.
- Be patient! I guess that doesn’t fall under “easily and quickly” but it when you tie it to the steps above, it does get you results! (hmmm…. there might be a life lesson in there somewhere.)