As you start to get the hang of Twitter, here are some ways that you can improve how you use the platform:
- Complete your profile.A complete profile – including a headshot or logo – indicates an active account. It also helps others know who you are as they decide whether to follow you or connect with you. HINT: In the space provided for your bio, include any other Twitter handles you are related to (example: mine includes @ConstantContact).
- Share content that will serve your audience. Talk about your industry and address frequently asked questions, in addition to talking about the services and products you provide.
- Repeat your tweet.A tweet has a half-life of about 20 minutes, so reposting it will increase your chances of being seen.
- Build relationshipsby connecting with others by replying directly to others. Say “thank you” for retweets, comment on other tweets, and ask questions.
- Take it offline.Connecting with people via Twitter is just the beginning. Tweets carry more weight when you take it offline and match a face to a handle. Plus having a conversation in real life is where the relationship grows. You never know who you’re talking to until you meet them and find out.
- Keep hashtags & handles under control.Limit it to no more than 2-3 hashtags and 2 handles in any one post. Twitter statistics indicate that Tweets with 2 or fewer hashtags are retweeted more often than those with 3 or more.
- Most importantly: Measure your impact! Visit http://analytics.Twitter.com to see what your Twitter activity looks like and get ideas for what you can do to make it better!