KFC Crisis Offers a PR Lesson in Authenticity
Authenticity is key in a PR crisis. KFC’s success in handling their Feb 2018 challenge in Britain has everything to do with how well they communicated exactly how they felt.
Tag Archives: Success
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TheCommCoach Earns 2016 Constant Contact Solution Provider All Star Award
TheCommCoach, a digital marketing consultancy, has been named a 2016 Solution Provider All Star Award winner by Constant Contact.
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The One Thing You Should Do Before You Hit Send
There’s one thing you should do with every email you send. It’s something that’s easy to skip… but it matters!
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Social Media for My Business: What Should I Do?
The most frequently asked question I hear is, “What should I do?” followed quickly by, “Am I doing the right thing?” Here’s my answer.
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LinkedIn: Building a Solid Network
Are you unsure who to connect with in LinkedIn? As you decide what you want your network to look like – and what you will use it for – here are some important things to think about.
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Same Place, Different View
Perspective 10 years later, and some things I missed back when I thought I was “stuck”.
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It’s About Time: Social Media Automation Tools
You’ve chosen your social media. You’ve got it set up, branded, and integrated with all of your other online accounts. You’ve decided how often you want to post. So… how will you keep that schedule? The key word here is: Automate There are some specific online tools can enable you to schedule your posts, so […]
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Incorporate Social Media Gradually
Have you ever noticed that change is easier if you do it gradually? Step-by-step rather than all-at-once helps prevent that out-of-control feeling. Make one change; adjust. Make the next change; adjust. Not only do you eventually make it through the entire change process with less drama… the chances of your changes being successful increase, plus […]
