KFC Crisis Offers a PR Lesson in Authenticity
Authenticity is key in a PR crisis. KFC’s success in handling their Feb 2018 challenge in Britain has everything to do with how well they communicated exactly how they felt.
Tag Archives: Communication
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What if you don’t want to sound like you’re selling?
Marketing is not sales, nor should it sound like it is. Here’s why.
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Creating Content for Social Media: 3 Ways to Show Up
In order to show up on line, you have to actively post. That can be a time- and energy-consuming activity and as a business-owner, you already have enough to do. This post offers you three ways to source your content, each with varying requirements of time and energy. Use them together and you can build a well-rounded online presence for yourself.
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Sending a Follow-Up Email: What NOT to do (and what to do instead)
There are ways to reach out and encourage people to take action, and there are ways that are destined to backfire. Make sure you know which approach will serve your needs best!
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Microsoft v Apple: Surfing the Gap
Like many people I know, I “surf the gap” between Microsoft and Apple. I have tools and toys from both, and am forever asking them to play nice together. Here are some things I’ve recently learned to help me surf that gap a little more efficiently!
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Being a Better Communicator Means…?
What does the phrase “be a better communicator” mean to you? The first things that come to mind usually focus on being understood. Perhaps we think we should speak more clearly or explain ourselves better. We always look at how we speak and how others hear us. The thing is… communication is a two-way street. […]
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Communicating Effectively Through Social Media
These guidelines are good for interacting with ANY social media site. While some may be obvious, put together they all promote communicating effectively.
