KFC Crisis Offers a PR Lesson in Authenticity
Authenticity is key in a PR crisis. KFC’s success in handling their Feb 2018 challenge in Britain has everything to do with how well they communicated exactly how they felt.
Tag Archives: Best Practices
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Social Media: Creating the Habit
Social media is a lot like exercise. You get out of it what you put in. The more you do it, the more comfortable you get. If you want results, you have to do it regularly! In other words, to get the most out of social media, you’re going to need to make it a habit. Here are five action steps to help you create & maintain your social media habit.
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The One Thing You Should Do Before You Hit Send
There’s one thing you should do with every email you send. It’s something that’s easy to skip… but it matters!
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Don’t Compromise Your Own Security When Forwarding Emails & Newsletters
Do you ever forward email newsletters to your colleagues and friends? If so, be sure to do so in a way that does not compromise your own security!
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Twitter: 7 Best Practices
Here are seven ways to get more out of the Twitter platform.
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10 Guidelines to Design an Effective Email Every Time
Designing an email can seem like a complex project. Here are 10 guidelines for designing an effective email every time.
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3 Quick Updates to Bring Your Online Presence into the New Year
Now that we are officially into the New Year, it’s time to check in: Is your online marketing presence up to date? Make sure with this quick checklist.
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Twitter Cheat Sheet
Twitter is probably the most difficult social media platform to understand. Here’s a quick cheat sheet of some of the basics for using Twitter. This isn’t everything, but it’s a good place to start.
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How To Integrate Your Website With Your Social Media
Help your customers find you online by integrating all of your pages so that they can go to one location and, from there, find all of the others.
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Top 5 Challenges of Writing Newsletters
The top 5 challenges that I see business owners struggle with when trying to produce an effective newsletter, and some ways that you can manage those challenges and have better success leveraging your online communication.
