When it comes to social media (and online marketing in general) the most frequently asked questions (FAQs) clients ask are: “What should I do?” and “Am I doing the right thing?”
I find that the answers to these questions are rarely generalizable; solutions are usually unique to the person and their business. You have to look at who you & your business are and what you want in order to decide where to go and what to do. When it comes to online marketing, one size does not fit all. What works for one person (one business, one event) doesn’t necessarily work for another. Be sure to observe others and learn from others, but do not necessarily copy others.
Remember, also, that each Social Media outlet is a tool, not a strategy unto itself. It is through your strategy that you decide which tools fit your business marketing needs best.
I’ve always been a shoot-from-the-hip kind of girl, and when it comes to social media and online marketing in general, that flexibility really pays off. Every business, every personality, every event carries its own presence and that usually generates the online marketing answers we need.
“Should I be on Facebook?”
“Should I use more than one Social Media site?”
“Should I be blogging or writing a newsletter?” (Why not do both?)
Regardless of where you land with your answers, I do have one recommendation: Whatever you choose to do, do it well. Don’t waste of your time and energy executing a less-than-quality product through online marketing, because when you are online you are in the public eye. This is where you are building (or destroying) your business & your brand. Choose consciously, choose wisely.
If you choose to jump in, but you don’t have the time or interest in putting a lot of energy into it yourself, find someone to do it for you – or don’t go there until you have your ducks lined up.
