What if you don’t want to sound like you’re selling?
Marketing is not sales, nor should it sound like it is. Here’s why.
Online Marketing
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Online Marketing: Time to Get Organized!
Keeping your online marketing plan organized, focused and moving forward can be an enormous challenge, especially if you don’t have a way to track and monitor it. Here are 5 ways to do just that.
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I’m here. Now what? 5 Ways to Leverage LinkedIn
Many people set up their LinkedIn profile, connect with a few people, and then… stop. But that isn’t where your work should end; it’s where the LinkedIn action is just beginning! Once you have your profile set up and you’ve started to connect with others, it’s time to shift your focus; it’s time to engage […]
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Selecting the Right Image: 5 Guidelines
Do you ever find yourself looking for just the right image to fit with an article, post or email? How do you know if it’s the right one? What should you be looking for? What makes it a good image choice? Here are 5 guidelines to help you identify the right image for your article.
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5 Steps to an Online Marketing Strategy that Works For You
How often should you post on social media? Or blog? Or send out email messages? The answer is different for every business because every business is different. To answer the question, “How often should I…”, for your business, here are 5 things to consider.
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10 Holiday Ideas for Service-Based Businesses
When your business is based in providing services to your clients, how do you offer something special for the holiday season?
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How To Integrate Your Website With Your Social Media
Help your customers find you online by integrating all of your pages so that they can go to one location and, from there, find all of the others.
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Measurement Matters
The marketing rule of thumb is this: If you’re not measuring, you’re not marketing. Why does measurement matter so much?
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5 Stress-Reducing Steps for Marketing Your Business Online
Here are 5 things you can do to take the worry and the stress out of your online marketing.
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Social Media for My Business: What Should I Do?
The most frequently asked question I hear is, “What should I do?” followed quickly by, “Am I doing the right thing?” Here’s my answer.
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Strategy: 5 Cons- of Online Marketing
While constructing your online marketing content, are you concerned about whether your time and efforts will lead to successful business growth? No matter which channels you utilize for your online marketing – Facebook, Twitter, blogging, newsletters – adhering to this set of principles will ensure that you are building your business through your online marketing […]
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Incorporate Social Media Gradually
Have you ever noticed that change is easier if you do it gradually? Step-by-step rather than all-at-once helps prevent that out-of-control feeling. Make one change; adjust. Make the next change; adjust. Not only do you eventually make it through the entire change process with less drama… the chances of your changes being successful increase, plus […]
