KFC Crisis Offers a PR Lesson in Authenticity
Authenticity is key in a PR crisis. KFC’s success in handling their Feb 2018 challenge in Britain has everything to do with how well they communicated exactly how they felt.
Business
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TheCommCoach Earns 2016 Constant Contact Solution Provider All Star Award
TheCommCoach, a digital marketing consultancy, has been named a 2016 Solution Provider All Star Award winner by Constant Contact.
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Learning to Swim in Social Media
There are two ways to learn to swim: start in the shallow end and make your way in gradually while you figure it out, or jump into the deep end and hope you don’t drown. (Ok, there are probably more than two ways, but bear with me…) When you’re learning to use Social Media to market your business, which is the better approach?
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Sending a Follow-Up Email: What NOT to do (and what to do instead)
There are ways to reach out and encourage people to take action, and there are ways that are destined to backfire. Make sure you know which approach will serve your needs best!
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5 Steps to an Online Marketing Strategy that Works For You
How often should you post on social media? Or blog? Or send out email messages? The answer is different for every business because every business is different. To answer the question, “How often should I…”, for your business, here are 5 things to consider.
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3 Quick Updates to Bring Your Online Presence into the New Year
Now that we are officially into the New Year, it’s time to check in: Is your online marketing presence up to date? Make sure with this quick checklist.
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Microsoft v Apple: Surfing the Gap
Like many people I know, I “surf the gap” between Microsoft and Apple. I have tools and toys from both, and am forever asking them to play nice together. Here are some things I’ve recently learned to help me surf that gap a little more efficiently!
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Social Media for My Business: What Should I Do?
The most frequently asked question I hear is, “What should I do?” followed quickly by, “Am I doing the right thing?” Here’s my answer.
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Press Release: Suzan Czajkowski Wins Business Coach of the Year
International Coach Federation New England held 3rd annual Gratitude Awards Gala & Coaching Hall of Fame, Mon. June 17 DATELINE: WESTBOROUGH, MA, BOSTON, MA and BOXBOROUGH, MA International Coach Federation New England(ICFNE) created the Annual Gratitude Awards Gala & Coaching Hall of Fame to honor the personal and business coaches who have demonstrated their exemplary […]
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Being a Better Communicator Means…?
What does the phrase “be a better communicator” mean to you? The first things that come to mind usually focus on being understood. Perhaps we think we should speak more clearly or explain ourselves better. We always look at how we speak and how others hear us. The thing is… communication is a two-way street. […]
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LinkedIn: Create a Page for Your Company
Do you own your own business? If so, make sure your Linkedin profile includes a company page for it, providing an overview of your business and a description of your products and services.
