Sending a Follow-Up Email: What NOT to do (and what to do instead)
There are ways to reach out and encourage people to take action, and there are ways that are destined to backfire. Make sure you know which approach will serve your needs best!
Blog
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Online Marketing: Time to Get Organized!
Keeping your online marketing plan organized, focused and moving forward can be an enormous challenge, especially if you don’t have a way to track and monitor it. Here are 5 ways to do just that.
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What Can You Learn From Your Email List?
Your email list is incredibly valuable! In addition to giving you the ability to connect directly with the people on that list, sending emails to that list can give you important information about your contacts. Here are 3 things you can learn when you send email to your list of customers and prospects: Who opened your […]
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I’m here. Now what? 5 Ways to Leverage LinkedIn
Many people set up their LinkedIn profile, connect with a few people, and then… stop. But that isn’t where your work should end; it’s where the LinkedIn action is just beginning! Once you have your profile set up and you’ve started to connect with others, it’s time to shift your focus; it’s time to engage […]
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Selecting the Right Image: 5 Guidelines
Do you ever find yourself looking for just the right image to fit with an article, post or email? How do you know if it’s the right one? What should you be looking for? What makes it a good image choice? Here are 5 guidelines to help you identify the right image for your article.
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Don’t Compromise Your Own Security When Forwarding Emails & Newsletters
Do you ever forward email newsletters to your colleagues and friends? If so, be sure to do so in a way that does not compromise your own security!
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Twitter: 7 Best Practices
Here are seven ways to get more out of the Twitter platform.
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5 Steps to an Online Marketing Strategy that Works For You
How often should you post on social media? Or blog? Or send out email messages? The answer is different for every business because every business is different. To answer the question, “How often should I…”, for your business, here are 5 things to consider.
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10 Guidelines to Design an Effective Email Every Time
Designing an email can seem like a complex project. Here are 10 guidelines for designing an effective email every time.
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10 Ways to Use Social Media to Drive Your Fundraising Efforts
Social media is a powerful way to connect with potential donors, engage others so they feel involved with what you are doing, and promote your fundraising efforts to greater success. Here are 10 ways that you can use Social Media to promote your fundraising efforts.
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3 Quick Updates to Bring Your Online Presence into the New Year
Now that we are officially into the New Year, it’s time to check in: Is your online marketing presence up to date? Make sure with this quick checklist.
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Twitter Cheat Sheet
Twitter is probably the most difficult social media platform to understand. Here’s a quick cheat sheet of some of the basics for using Twitter. This isn’t everything, but it’s a good place to start.
