KFC Crisis Offers a PR Lesson in Authenticity
Authenticity is key in a PR crisis. KFC’s success in handling their Feb 2018 challenge in Britain has everything to do with how well they communicated exactly how they felt.
Blog
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TheCommCoach Earns 2016 Constant Contact Solution Provider All Star Award
TheCommCoach, a digital marketing consultancy, has been named a 2016 Solution Provider All Star Award winner by Constant Contact.
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What if you don’t want to sound like you’re selling?
Marketing is not sales, nor should it sound like it is. Here’s why.
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Gotta Get a GIF: Enhance Your Email with Animated Graphics
Do you want to add some action to your emails? You can do it… just add GIF! A “GIF” – or an animated GIF, to be more precise – is a super-short, repeating video. You’ve likely already seen them in your social media feeds – especially Facebook, Twitter and Instagram. What are GIFs good for? GIFs are […]
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Creating Content for Social Media: 3 Ways to Show Up
In order to show up on line, you have to actively post. That can be a time- and energy-consuming activity and as a business-owner, you already have enough to do. This post offers you three ways to source your content, each with varying requirements of time and energy. Use them together and you can build a well-rounded online presence for yourself.
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Learning to Swim in Social Media
There are two ways to learn to swim: start in the shallow end and make your way in gradually while you figure it out, or jump into the deep end and hope you don’t drown. (Ok, there are probably more than two ways, but bear with me…) When you’re learning to use Social Media to market your business, which is the better approach?
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Constant Contact: How to Delete Multiple Contacts
If you’ve attended one of my Constant Contact Boot Camps, you may have uploaded 20 fake contacts (which is how we practice uploading large sets of contacts all in one go). Here’s how to remove those fake addresses from your email list: In your Constant Contact account, go to “Contacts” On the left side, you’ll see a […]
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Crowdfunding? You need a marketing strategy.
Have you thought about using crowdfunding to raise money? If you want to be successful, you’ll need a marketing strategy! Here are some key things to think about as you develop that strategy.
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How to Generate Leads Using Email Marketing
When you’ve already connected with new leads and you’re looking to actively nurture relationships, email marketing is a great tool! But what about generating new leads? Can you use email marketing for that? At first glance, it seems like the answer is no, but in fact… you can! Here are 5 ways to connect with new leads using email marketing!
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Social Media: Creating the Habit
Social media is a lot like exercise. You get out of it what you put in. The more you do it, the more comfortable you get. If you want results, you have to do it regularly! In other words, to get the most out of social media, you’re going to need to make it a habit. Here are five action steps to help you create & maintain your social media habit.
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The One Thing You Should Do Before You Hit Send
There’s one thing you should do with every email you send. It’s something that’s easy to skip… but it matters!
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They unsubscribed! Now what?
Don’t you hate it when you unsubscribe from an email newsletter, only to see them show up again in your inbox? I’ve seen unsubscribe systems say things like, “It may take up to a month to remove you from the list so you may see a few more messages from us.” Isn’t that unacceptable? I […]
